This year’s DFS Masters of Wines and Spirits is the biggest to date, with over 140 expressions from legendary and rising spirits, and wine houses
What are people drinking now? That’s always the question on Brooke Supernaw’s mind being the DFS Group’s senior vice president spirits, wine, tobacco and gifts, and master of curation of the DFS Masters of Wines and Spirits for the eighth year running.
“Part of my job is to identify new trends in the market by studying the business and buyers, so we can make sure we’re always one step ahead,” she told T.Dining, adding that consumers now prefer quality over quantity. “People are drinking less but better.”
This was reflected in a recent report done by the International Wine and Spirits research group, which predicted that, by 2020, the still and sparkling wine market will have grown by 2.15 per cent due to more customers choosing premium labels.
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It goes to show that people have become more discerning, which Supernaw happily admitted was in line with their strategy in curating this year’s impressive catalogue of more than 140 masterpieces from 60 of the world’s most legendary wine and spirits houses—90 per cent of which are exclusive to DFS.
Discovering these rare and unique gems “is a never-ending process” because it involves travelling to places like Napa Valley, Bordeaux and Cognac, talking to big and small brands and finding out if they have something extra special than what they normally offer.
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