Renowned champagne house Moët & Chandon has an upcoming collaboration that’s set to thrill streetwear fans all over. In its very first global product collaboration, the French fine winery has tapped on Yoon Ahn of Ambush for a special partnership that launched globally on February 15, 2021.
Well known for her creative vision and edgy style, Ahn has redesigned Moët & Chandon’s iconic champagne bottle for the house as part of the special partnership. The collaboration is momentous because it is the first time in 152 years that the bottle of Moët Impérial, the maison’s signature champagne released in 1869, has been designed by an artist.
Ahn is no stranger to making history and being part of hyped collaborations as the creative director of her unisex streetwear label Ambush and Dior Men’s director of jewellery design.
In an October 2020 interview with Tatler Asia, the Korean-American designer shared: “There are certain things I just know if it’s going to work out or not. Sometimes, even if it’s a great offer, if I can’t connect with it, I know it’s not the right one.”
Speaking of the new collaboration, she stated “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given their recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to these iconic champagne.”
Moët & Chandon x Ambush launches on February 15, 2021 and will be available worldwide at select department stores, online retailers and wine stores. See more details here.