Tatler+
Limited edition bottles to groundbreaking innovation, Diageo has released a trio of collectable spirits that deserve a spot on your shelves
Gone are the pedestrian days when a respectable age statement and tasteful label sufficed. The contemporary spirits landscape has evolved into a theatrical arena where limited editions arrive not merely as bottles but as elaborate mise-en-scènes. Here are those that would turn anticipated collectors into willing victims of good ole marketing and liquid storytelling. If these don’t elicit envy among your collecting contemporaries, we don’t know what else will.
Don’t miss: How Don Julio tequila celebrates its founder’s love for Mexico and its people with a global campaign
Don Julio 194구

Above Don Julio 1942 Peggy Gou
Like a perfectly timed bass drop, the latest release by tequila giant Don Julio unveils the anticipated partnership with Peggy Gou. A chic collectable, the Don Julio 194구 is a limited edition release and a tasteful evolution of the original Don Julio 1942 agave-plant shaped bottle. It sports a reflective holographic “194구” label with a sleek chrome cap that houses a smooth spirit redolent of caramel and oak.
Each box also contains a hand-drawn illustration with an alluring “shimmer” effect on Gou’s jewellery and nails, a detail that notes her effortless collision of haute couture sensibility and street-style audacity, plus a personal message. Finally, a bottle that you’ll actually want to open in the flashiest clubs.
In case you missed it: Sips, not shots: How tequila is becoming popular in Asia for all the right reasons
Johnnie Walker Blue Label Ultra

Above The Johnnie Walker Blue Label Ultra is believed to be the world’s lightest glass whisky bottle
Standing at a svelte 8.5 inches and weighing a mere 180 grams (without the 70-gram closure), the Johnnie Walker Blue Label Ultra is believed to be the world’s lightest glass whisky bottle, far lighter than its 850-gram predecessor. The never-before-seen tear-drop-shaped bottle symbolises a bold move that challenges the conventions of luxury spirits packaging. Inside lies a whisky worthy of revolutionary design.
Crafted by Johnnie Walker master blender Emma Walker, this exquisite new spirit of Johnnie Walker Blue Label, bottled at a higher ABV of 55 per cent, is a whisky collector’s grail. The blend comprises rare and precious liquids from legendary distilleries, including the revered Oban, the long-silent Brora, and the regal Royal Lochnagar, alongside a selection of elusive ghost whiskies.
Zacapa XO

Above Zacapa XO is crafted from the first press of virgin sugar cane honey
Since establishing itself in 1976 while celebrating the centennial of the Eastern Guatemalan city of Zacapa, Ron Zacapa has enjoyed the revered status as one of the best rums in the world in established regions. Crafted from the first press of virgin sugar cane honey, the craft rum differentiates itself by not using conventional sugar byproducts such as molasses. The Zacapa XO, a flagship expression that embodies the luxurious spirit in every drop, harnesses the well-known Sistema Solera method—a dynamic process in which rums of different ages and personalities are blended, and then subsequently stored in selected barrels to continue the maturation process. It reveals itself in waves, first caramelised banana, then leather-bound books and cloves, followed by a beautiful warmth of cinnamon-dusted cocoa.
The Singleton’s Gourmand Collection

Above The Singleton Gourmand Collection comprises a trio of high-age whiskies
A trio of 42-year-old single malts that capture the sumptuous flavours of desserts has just dropped, elevating The Singleton from an approachable and everyday whisky favourite to a luxury icon in the world of single malts. The trio of whiskies in The Singleton Gourmand have three unique and defining flavours: fig and chocolate, from maturing in European casks before finishing it in Priorat wine casks; caramelised creme brûlée, from ageing in deeply charred ex-bourbon and ex-grand cru casks; and black cherry gâteau, from ageing in heavily charred ex-bourbon casks and finished in amarone wine casks.
Learn more at DrinkIQ.com. Drink responsibly.
Credits
Images: Diageo




