Royal Salute is toasting an all-new look for its signature 21 Year Old Scotch whisky, showcasing a contemporary take on its rich history with a colourful, enchanting depiction of the British Royal Menagerie that pays tribute to the brand’s royal heritage.
Created in collaboration with esteemed fine artist Kristjana S. Williams, the illustration is part of a complete transformation for Royal Salute and a visual embodiment of the colourful, fantastical new direction the Scotch whisky is taking.
On top of the new redesign, two new whiskies – The Malts Blend and The Lost Blend – have also been added to the 21 Year Old range. Both have been created by Royal Salute Master Blender, Sandy Hyslop.
We caught up with Sandy during the brand's global launch event in Seoul, Korea, prior to the launch in Malaysia, and got his thoughts on each of the new offerings.
"Royal Salute is the pinnacle of exceptionally aged Scotch whisky, starting where others end at 21 years. As Master Blender for Royal Salute, there is no greater honour than protecting the continuity of the blend that was first created in 1953 and has remained exceptional ever since. But while this is a brand steeped in unparalleled heritage, it’s also one at the forefront of innovation which is why it’s so exciting to be part of the next era of Royal Salute," Sandy mentioned.
We take a look at the three new offerings:
The new design is made to be discoverable; the illustration creates a never-ending exploration of the history of Royal Salute, composed of carefully curated references to the brand’s royal heritage, with a modern twist. From the iconic Royal Salute lion proudly overlooking his kingdom with his crooked crown, to the fluttering tartan butterflies that bring the brand’s proud Scottish roots to life, to the oak casks, rushing river and Speyside distillery all integral to the production of Royal Salute whisky – each individual element tells a story and makes up the wonderful world that is Royal Salute.