1. Treat customers like guests in your abode
“Whenever I visit my restaurants around the world, it’s important for me to get to know the guests there because I feel like they’re visiting me in my home.”
“Whenever I visit my restaurants around the world, it’s important for me to get to know the guests there because I feel like they’re visiting me in my home.”
“It’s a business after all, so I can’t just buy things because I like them. I need to be able to sell them, too. In America, for example, it’s impossible to sell veal kidney because most Americans don’t appreciate it. But they love it in France.”
“Spago has been in business since 1982 and last year has been our best year so far. I believe it’s because we never fail to change things up and pique our diners’ interests. At Spago in Los Angeles, I have a very talented Japanese chef who put more Japanese inflections in our dishes than what I had originally planned. But it works for us because that’s what the younger generation are craving now.”
(Related: How To Make It In Life According To Chef Mario Batali)
“I’m still involved with the menu planning, but at the same time I want the chefs to make something they would be proud of. In Istanbul, our Turkish chef added Turkish twists to our menu, which was ingenious. In Bahrain, instead of the usual bread and butter, we serve it with tzatziki made with yoghurt, hummus or baba ghanoush with roasted carrots, cumin and orange juice.”
“We do what we think is right because if we let food trends dictate what we do, I don’t think we would still be in business. It’s similar to fashion; do you see Giorgio Armani, who has been in the fashion world for decades, follow what other people are doing? No, because he’s a trailblazer. Likewise, we have to be faithful to our style, but we need to keep getting better.”
(Related: Tatler Table: Embracing Sustainable Dining)
“We need to leave the world in a better place than when we found it. I used to go to the Chino Organic Farm and buy vegetables from them. I also went to the ranch where they raised the beef and lamb, so I know where everything comes from. With fish, if something is almost extinct like the bluefin tuna, we won’t go out and buy it just to get people to come to us.”
“My son Byron is a chef and he will take over soon. I want him to be imaginative and inspired. I have sent him to work with the Roca brothers in Girona (El Celler de Can Roca), Grant Achatz in Chicago (Alinea), and a couple more establishments in Paris.”
“If you love what you do, then it’s a hobby and you don’t have to worry about dragging yourself to work every day.”
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