What a crazy year it’s been—and with Christmas just around the corner, festive feasting is on everyone’s minds. While the world still grapples with Covid-19, the vigilance of Hongkongers in suppressing the spread of the virus is still very much sustained, meaning we can resume much of regular life—such as dining out at our favourite restaurants and drinking at new bars—with confidence. While diners are slowly returning, the impact that the pandemic has had on our F&B industry will take some time to recover from. It’s with this in mind that we are proud to announce the return of the United We Dine campaign, an initiative that encourages the community to support the restaurant and bar community.
Originally launched in March 2020, the campaign featured a 100-strong list of restaurants offering unique menus to motivate diners to lend their support; even with the second wave of Covid-19, diners were still able to support by ordering delivery or takeaway throughout the campaign. As an extra incentive, for every five restaurants supported, diners could submit their receipts to be entered into a prize competition—with gifts ranging from luxury hotel stays to fine wines. Ultimately, United We Dine generated more than HK$2.5 million in submitted receipts and reignited the public’s interest in dining out and supporting their favourite restaurants before it was too late. We also received an overwhelming response to our question of “why do you support Hong Kong’s dining scene?” with submissions ranging from multi-stanza poems to parodic music videos and poignant reflections on how much the restaurant industry plays a part in our lives.