Spycraft and subterfuge reign at this cheeky new takeout brand dedicated to the classic Cantonese dish
Manners maketh man, as the ubiquitous saying uttered by Colin Firth in 2014's Kingsman: The Secret Service goes—but among Hong Kong's ravenous crowds of office workers, so does your choice of lunch. Rising to the occasion is Pigsman, a new takeaway outlet in Causeway Bay that reframes the quintessential Cantonese diner favourite, baked pork chop rice, with all the slick tailoring sensibilities and killer instincts of the British movie franchise's royally-appointed secret agents.
"Pork chop is actually very popular in Hong Kong, however, it's usually treated as a low-grade, or what-so-ever kind of food by people," says co-founder and creative director Kason Lau, who is also the brains behind restaurant brands like Chi Chi Cham and Yi Hung Yuen Hotpot Cuisine. "We want to 'rebrand' the perception of how people think of eating pork chop rice—it can be a cool thing or even something that people might like to post about on their social media."
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