“My concept is about minimising stress. Stress comes in many forms. In this case, the stress of time and transport was something I wanted to consider. My savoury galettes are vacuumed sealed and can stay in the fridge up to three to five days. I bake each galette 80 per cent of the way and cool it down. The rest of the 20 per cent is for my customer to complete in the comfort of their own home. I felt this formula was the closest I can get to keeping my product in its purest form as well as cancel out the pressure of time” shares Selina.
Nowadays, we have all been ordering a lot of food from our favourite restaurants and the many new businesses that have arisen through the powers of social media. Throughout this time, Selina realised that she had a big problem with how a lot of food transported. “One of my main issues about ready-to-eat food was that there was always something soggy or wilted, or the temperature of the food wasn’t at its best.” For her, there is no comparison; experiencing food straight from the source, is how a dish should be enjoyed. Therefore, creating a ready-to-cook kit, where each step is thought through, pre-measured and organised for the consumer was the solution to her woes and how she could deliver her love for cuisine to us, in the best way.
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