Available from now till Nov 30, Ming Ren Xuan’s ‘Everyone Can Eat Empurau’ promotion invites seafood lovers to feast on this highly prized freshwater fish without breaking the bank
A highly sought-after freshwater fish that’s native to Sarawak, the majestic Empurau—touted as Malaysia’s most expensive fish with a price in excess of RM1,000 per kg—is known also by other stately nicknames, including ‘King of the River’ and ‘Wang Bu Liao’ or ‘The Unforgettable’ in Mandarin.
Given its popularity overseas, the Empurau’s intimidating price range has inevitably put it out of reach of the majority of local seafood enthusiasts.
However, the demand for this freshwater fish has understandably decreased in view of international borders around the globe closing due to the Covid-19 pandemic, jeopardising the livelihoods of many Sarawakian fishermen.
“The Covid-19 pandemic has seen many countries close their borders, which has reduced demand for the fish abroad,” states Dato’ Sri Alvin Ang, owner of Cantonese fine-dining restaurant Ming Ren Xuan, located in Kuala Lumpur’s Avenue K shopping complex.
“Ming Ren Xuan has therefore seized this once-in-a-lifetime opportunity to offer a one-time-only discount of up to 45 per cent for keen food connoisseurs to indulge in this fish while supporting the local fishing industry and the Sarawak orang asli fishermen.”