After taking over Indonesia and Singapore, the PTT Family is bringing their unique lifestyle brand to a multi-purpose space on Third Street designed by Sou Fujimoto

After the success of Potato Head Folk in Singapore and the original Potato Head Beach Club in Bali, Indonesia, the brand’s third outpost is moving eastward to Hong Kong, landing in Sai Ying Pun this summer.

The new 8,000 square foot multi-purpose space is operated as a partnership between Jia Group’s Yenn Wong and PTT Family, the hospitality and lifestyle brand that owns Potato Head. The new hotspot is designed by Tokyo-based Sou Fujimoto as well as the PTT Family’s creative team. Together they bring Fujimoto’s signature metal structures with authentic Indonesian touches including Torajan ceiling panels, embracing Indonesia’s cultural touches.

Potato Head Hong Kong is set to house a number of concepts within the space, spanning from retail to dining. Embracing Indonesia’s rich cultural heritage as well as its abundance of produce and unique terroirs, Kaum, the restaurant inside Potato Head Hong Kong will celebrate the diverse traditions in food, complete with wine list and cocktails inspired by the country’s flora and medicinal traditions. The all-day café and bar will showcase tropical cocktails inspired by Bali’s native ingredients, complete with Balinese light bites and breakfast choices. I Love You So Coffee takes after its initial launch in Tokyo, the Hong Kong outposts will feature a coffee programme run by coffee expert Scott Rao.

Dining options aside, Potato Head will also feature retail outlet named Canaan, a lifestyle boutique offering artisanal Indonesian items including linens, ceramics and clothing. It will also showcase merchandise from PTT Family’s other brands, including Three Buns, Katamama and Potato Head.

Potato Head Hong Kong is set to open June 2016.

Potato Head Hong Kong, G/F, 100 Third Street, Sai Ying Pun; +852 2858 3036


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