This new food delivery platform currently serves about 80 fully vegetarian eateries all around the Klang Valley
Why is it so difficult to find good vegetarian options on food delivery platforms? This was a mystery to Gulshan Kaur Rai, a vegetarian stay-at-home mother living in Kuala Lumpur.
In Gulshan’s experience, most delivery platforms had very restricted choices for vegetarian food. To make things worse, some of them would misidentify places serving meat, labelling them as 'vegetarian' when in actual fact, they weren't.
Frustrated, Gulshan decided to tackle this issue head on. She had a vision: A single platform for vegans and vegetarians, serving a wide variety of easily-accessible plant-based foods and products.
And so Zesty Clickz was born. Established in April this year by Gulshan and her husband Mandeep Singh, this new food delivery platform caters to about 80 fully vegetarian eateries in the Klang Valley including Mataji’s Vegetarian Corner, Pure Saiva, Organicule, Kind Kones, Nourish and Nibbs, and The Hungry Tapir.
See also: The Ultimate Guide To Vegetarian Fine Dining In Malaysia
Customers find it easy and safe, knowing that all restaurants listed are meat-free, which allows them to place an order with peace of mind.
“Our idea was to add ‘zest’ to our customers and merchant’s lives through our platform, which promotes an alternate style of living,” Gulshan quips in an email interview. “Restaurants love the idea of being on a vegan or vegetarian platform."
Kuala Lumpur-born Gulshan has been vegetarian since 2012, and is slowly transitioning to a vegan lifestyle. Her change to a plant-based diet was the result of a previous career in the telecom and IT. Gulshan travelled to India frequently until 2017; while there, she frequently ate vegetarian meals to the point that she decided to adopt the diet fully.
Gulshan says she was originally hesitant about starting the business, due to the uncertainties of entering a niche market. Nevertheless, she was passionate about her goal, investing her savings and some capital from her family and friends.
Read more: Asian Vegan Food: 12 Instagram Accounts To Follow For The Best Recipes