Following an intense heatwave that caused glaciers to melt and a long monsoon with record-breaking rainfall since mid-June, Pakistan is experiencing the worst floods in its history. At least one-third of the country is underwater which has affected 33 million people and left more than 400,000 homeless. As the death toll continues to rise, the floods now threaten to create secondary disasters with food shortages and the risk of waterborne diseases—not to mention the long-term damage to its infrastructure with many villages, farms and schools washed away.

The devastating events are close to home for founder Syed Asim Hussain who hopes to raise a collective amount of HK$250,000 for Pakistan's emergency aid. From Monday, September 5, all Black Sheep restaurants will be adding HK$8 to each bill, and HK$1 to each bill at their casual and takeaway venues, for seven days. Guests can choose to opt out or increase their donation. Black Sheep Restaurants will then match every dollar raised.

The brand is currently liaising with their contacts in Pakistan to ensure that they are working with the right organisations and registered charities supporting those directly affected by the floods in Pakistan. This will be confirmed early next week. 

"Decades of progress have been wiped out in days, plunging people into crippling poverty which will take generations to climb out of," says the hospitality group in an Instagram post. "We hope you will join us in this important humanitarian effort. For a nation responsible for less than 1% of the world’s planet-warming gasses, Pakistan is paying a hefty price for the effects of the global climate crisis."