Cover Get ready for Bakehouse to open in Tsim Sha Tsui this winter (Photo: Affa Chan)

Gregoire Michaud’s iconic bakery will finally stake a claim to Kowloon with their third opening on Hankow Road, Tsim Sha Tsui

Big news for bread lovers: Gregoire Michaud’s Bakehouse is launching their third branch this winter, and this time it’s in Kowloon. More precisely, the new branch will take over a site on Hankow Road in Tsim Sha Tsui. Michaud tells us that the venue is targeted to open by mid-December.

News of the opening blew up on social media today (17 November), testament to the enduring appeal of Michaud’s iconic brand that only started in Wan Chai in 2018. At the end of 2020, they launched a takeaway-only outlet in Soho, Central, to better serve the legions of fans that would crowd Bakehouse Wan Chai’s sidewalks from morning to early evening—at one point, the team were churning out hundreds of their signature sourdough egg tarts at a time, and even had to limit customers temporarily to six pieces each to avoid supply issues.

The Central branch also introduced new exclusive items, such as the beef rendang pie, Tarte Tropezienne, sausage roll and new made-to-order sandwiches such as the beef brisket. There will also be new products in development for the Tsim Sha Tsui opening, which Michaud is working on right now. 

We are super excited to open on Kowloon side. It's very meaningful in many ways
Gregoire Michaud

The Tsim Sha Tsui shop space is a small one, and Michaud confirms that it will be a takeaway-only format just like the Soho branch, meaning that Wan Chai is still the only cafe-bakery in the trio. Watch this space as we bring you more updated information on the new Bakehouse—or Bakehouses, as Michaud shares that he will be launching another takeaway branch in Stanley, too. 

Bakehouse, 44 Hankow Road, Tsim Sha Tsui, Hong Kong; bakehouse.hk