Each and every dish didn't just 'meat' our expectations, but went beyond our initial imaginings. The launch of the plant-based beef dishes includes an unprecedented collaboration with cult burger brand myBurgerLab.
Proving naysayers wrong, Ethan Brown and his Los Angeles-based company Beyond Meat have put plant-based meat substitutes on the culinary map, which extends to our shores. While the plant-based protein usually surfaces at small independent eateries at the start, it takes working with fast food chains for the product to truly proliferate.
In Malaysia, this task is being undertaken by LaJuiceria Superfoods Cafe and Super Saigon, two popular chain restaurants founded by Anabelle Co-Martinent.
La Juiceria Superfoods Cafe
As this is the first commercial Beyond Meat Burger that's being launched in Malaysia, both parties agreed that we wanted to do it justice by building a cohesive and flavourful combo that reminds our guests of the "flavour of meat