Born & Bred

Born & Bred is a premier destination for fans of Korean beef, appropriately located in Majang-dong, the district that’s home to the nation’s biggest meat market. It was established by Sangwon Jung, whose deep roots in Hanwoo distribution inform the restaurant’s offerings. Born & Bred provides two distinct dining experiences: a relaxed butcher’s restaurant where guests can savour perfectly grilled Korean beef, and a sophisticated space designed for an omakase-style tasting menu centred around the esteemed meat. The diverse menu features a wide range of options—from traditional Korean dishes to global creations like gourmet burgers, a Hanwoo tenderloin katsu sando and Hanwoo pho simmered for two days—all showcasing the meat’s exceptional quality.

Tatler Tip

Different cuts of Hanwoo beef offer its own distinct flavour profiles, so be sure to try various parts for a complete experience.