Drawn to design from the time she could remember, Cube Associate Design founder Sarah Tham always believed it was her calling to become an interior designer. Some might even say it was second nature for the design director to decide to establish her own design consultancy right after completing her formal education at the Nanyang Academy of Fine Arts (NAFA) in 1998.

“Good design can improve the quality of our life [so I wanted] to create a platform where I could carve a niche [in a time] where there weren’t many consultancy firms in the interior design industry,” shares Tham. “I believe that the art of design is about using space, softness, and texture to motivate positive feelings.” With this motto in mind, the forward-thinking creative veteran has bagged over two decades of experience and is a master of crafting award-winning luxury interiors. A testament to this is her stunning portfolio showcase of residential spaces that she has transformed into works of art while championing the surrounding nature of the built environment and each client’s lifestyle and needs.

“Intelligent design is simple, functional, and practical; clean lines, neutral tones, warmth, and opulent details can assist in creating a balanced, harmonious interior,” quips Tham. “We thrive on bringing big ideas to life, setting the stage for better business, creating deeper connections between people and their environments, making real-estate portfolios smarter and resilient, and shaping more purposeful experiences.” 

This success of Cube Associate Design is reflected in the numerous accolades the firm has received across the years; these include recent wins at the Singapore Good Design Awards (SG Mark) in 2023 and the IDCS Design Excellence Awards in 2022.