1. The Southeast Asia curiosity
What’s the secret behind the winning streak that's caught many of GoAsean’s original television series in the 2 years since this Asia-specific travel channel came about? GoAsean Senior Vice President Edwin Raj says a lot of it has to do with the subject matter: a surprising hit with regional and international audiences.
“Southeast Asia is an emerging market and people want to know what’s going on in the region.” Edwin says.
“People know about the Eiffel Tower and Machu Picchu, but what they don’t know is that there are Sakura trees in Thailand, a red dessert with sand dunes in Vietnam, and light beams in Malaysia that look similar to the Northern Lights in Canada and in Iceland.”
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