Tough times make many people re-evaluate their life and work, thinking harder about the things that would offer one career satisfaction and more meaning to one's life. This is when the Japanese concept of ikigai comes into play and plays an even more significant role during difficult periods.
While ikigai is difficult to directly translate in English, the word itself is a portmanteau of two Japanese words “iki”, meaning life and “gai”, value. At its core is finding one’s purpose in life as well as the reason for existence and motivation to thrive. It is also a philosophy that Japan Airlines is actively introducing to its global community of curious travellers.
Last year, Japan Airlines started a lively conversation about ikigai led by neuroscientist Ken Mogi, in a bid to inspire people to discover this empowering philosophy and use it in their daily lives. Author of the book Awakening Your Ikigai, Mogi posits that finding your ikigai is said to lead to a more fulfilling and happier existence
In Singapore, Japan Airlines created ikigai immersions to help showcase this concept to Tatler Singapore’s community of travel lovers. “The ikigai of Japan Airlines is to technically connect the world to Japan because not only do we want you to taste and touch Japan," said Jonathan Wan, director of Global Customer Experience and Marketing at Japan Airlines. "We want you to understand Japan a little bit better."
The ikigai of Japan Airlines is to technically connect the world to Japan because not only do we want you to taste and touch Japan, we want you to understand Japan a little bit better
— Jonathan Wan, director of Global Customer Experience and Marketing at Japan Airlines