In the early 1990s, when ecotourism was just gaining its footing, a company called Conservation Corporation Africa decided that it would build its entire business around this form of travel. “We started the company alongside rising international demand for ecotourism and wildlife experiences, and in the belief that through business enterprise, wildlife conservation could be placed on a sustainable economic footing,” shares Joss Kent, CEO of andBeyond. Today, the company may have changed its name to andBeyond, but it continues to promote the profitable and sustainable coexistence of conservation, communities and businesses that its first name clearly represented.
Initially operating in Africa where many of its conservation projects were born, andBeyond has expanded to South America and South Asia where it can provide guests with world-class lodging coupled with life-changing luxury travel experiences. “We have proven our conservation and sustainability model of Care of the Land, Care of the Wildlife, and Care of the People (otherwise called the 3Cs) in Africa across multiple geographies and ecosystems, covering the savannah, desert and marine biospheres. We want to export that model to other areas of the world.” Here, Kent shares more about how andBeyond melds conservation and commerce so effectively:
(Related: How I Travel... Joss Kent of andBeyond)
How has sustainable travel changed in the years since andBeyond started?
Joss Kent (JK) Guests are gradually moving towards our DNA and sense of purpose. They want to understand and get involved in our philosophy and are prioritising the guiding experience over the bells and whistles.
Going forward, sustainability will be at the absolute core of everything. With almost eight billion people on the planet, we must conserve and protect as well as create economic shared values with the communities that depend on these wildlife areas for their livelihood. The game lodge of the future has a light footprint and uses 100 per cent renewable energy. It uses no plastic, has a zero carbon/carbon offset, and a sensitive design with a strong sense of place. It is small and community centred.