This story was first published on November 26, 2018 and updated on 14 January, 2022.
The next time you’re on a flight to Seoul, keep an eye out for a golden spot before you land at the Incheon International Airport. Visible from aerial view, the distinctive golden circle marks the entrance of the Chroma nightclub at the Paradise City integrated resort in Incheon, South Korea. Designed by Amsterdam-based firm MVDRV, the club at Paradise City, forms part of the resort’s ambitious plans for its art and design-driven concept. “Passengers in the incoming aircraft can already see this ‘sun’ from above the ocean, as a kind of welcome to South Korea,” says Winy Maas, principal and co-founder of MVRDV.
The hotel was also featured on the Netflix hit series Single's Inferno, which aims to pair young and eligible Korean bachelors and bachelorettes. It's a dreamy setting where coupled contestants go to get to know each other more; the glamorous hotel has also been well-received by viewers and contestants alike for its luxurious interiors, plush beds, and excellent room service.
First opened in April 2017, the Paradise City integrated resort is a US$1.7 billion (approximately S$1.81 billion) joint investment between Korean hospitality group Paradise Group and Japanese entertainment enterprise Sega Sammy.
“We believe that art should be accessible,” explains Elizabeth Chun, vice president and chief design officer of Paradise group. “You can stay for a weekend, or visit Paradise City during your transit and be exposed to over 3,000 artworks.”