Cover Janu Montenegro Serviced Residence with Pool

The luxury hotelier's new concept will offer an experience that is more fun, less secluded but no less luxurious to travellers

One of the most luxurious hotel companies in the world, Aman, has announced that it will be launching a sister brand, Janu. While sharing Aman's philosophy of exceptional design that's deeply rooted in each property's respective destinations, Janu will offer its guests a more lively, less secluded luxury travel experience.

While many of Aman’s properties are designed in a way that any interaction with other guests is minimal, if not non-existent, Janu differs from Aman with an emphasis on connectedness and community with an approach they’ve coined as “social wellness”. This includes group-focused fitness classes, and public spaces “designed in a way that will encourage connectedness between guests.”

Janu will also have larger room counts compared to Aman’s more limited, boutique-style offerings, and a lower—though still premium—price point.

(Related: Hotel Review: A First Look At Aman Kyoto, The Luxury Brand's Newest Property In Japan)

“We saw a white space in the market, and we want to push the hotel industry into a new sphere,” says Chairman and CEO Vladislav Doronin. “What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”

(Related: Hotelier Adrian Zecha On His Secret To Building The World's Best Hotels, From Aman Resorts To Azerai)

Janu will debut with three properties set to open in 2022: one in Montenegro—which will be the first to introduce the brand's serviced residences concept—one in Al Ula in Saudi Arabia and one in Tokyo, Japan

Watch this space for more details in the near future.

(Related: Aman Takes To The Skies With The Launch Of Its New Private Jet For Guests To Charter)