Jeremy Jauncey joins Panerai as its new global ambassador, a list that comprises such intrepid adventurers as professional explorer Mike Horn and free diving champion Guillaume Néry. As the founder of Beautiful Destinations, an award-winning strategy and creative agency for travel businesses, travel is in Jauncey's blood but he's also conscious that his need to feed his wanderlust is having a huge impact on the environment.
"If you don't do (travel) sustainably, there won't be a world, not even an ocean, for us to enjoy in the future," he says. This sobering realisation has moved him to take steps to reduce his carbon footprint, whether it is making the right choices in his day-to-day activities or contributing to environmental organisations like Gold Standard and WWF, both of which he's the ambassador.
His role at Panerai also echoes the same eco stance. As a pioneer in dive watches, Panerai has been a longtime advocate of the oceans' health, and their recent partnership with UNESCO only solidifies this. Working with UNESCO's Intergovernmental Oceanographic Commission, Panerai aims to be actively involved in creating greater awareness about protecting the oceans and the marine life that dwell in them.
At Watches & Wonders 2021, Panerai reiterated its environmental commitment with the introduction of the Submersible eLAB-ID concept watch, the first watch to be composed of 98.6 per cent of recycled material; it's also the first watch to feature 100 per cent recycled SuperLuminova on its dial and hands, and 100 per cent recycled silicon for its escapement.