In the time of Covid, the open road is more appealing to would-be travellers than ever. It promises thrilling shifts in scenery, fresh breezes and a healthy distance from crowds.
But back to that scenery part––the UK’s Pentagon Motor Group has done some number crunching. The team identified a list of popular road trips and their mileage, then analysed more than 7 million relevant Instagram hashtags to calculate how many Instagram posts were shared per mile of each drive.
So what did they find? The world’s most Instagrammed road trip is Australia’s Great Ocean Road, which covers 157 miles and has a staggering 1,321,570 associated hashtags, resulting in 8,418 posts shared per mile.
Another iconic drive, California’s Big Sur stretch of the Pacific Coast Highway, came in second, with routes in Asia and the Middle East also making the top 10. Come along for the ride below.
1. Great Ocean Road, Australia
The stats: 157 miles; 8,418 pictures per mile
The route: Torquay to Allansford, Victoria
Instagrammers can’t get enough of the scenery along the Great Ocean Road, which is as epic as it sounds. This is where you’ll encounter the 12 Apostles, rock stacks that rise spectacularly from the crashing Southern Ocean. Beyond rugged seascapes, the route passes waterfalls and rainforests with towering ferns and eucalypti (keep an eye out for koalas). It’s easily accessible as a side trip from Melbourne, 1.5 hours east of Torquay, the official starting point.