First Look: Aman Announces Sister Hotel Brand, Janu
One of the most luxurious hotel companies in the world, Aman, has announced that it will be launching a sister brand, Janu. While sharing Aman's philosophy of exceptional design that's deeply rooted in each property's respective destinations, Janu will offer its guests a more lively, less secluded luxury travel experience.
While many of Aman’s properties are designed in a way that any interaction with other guests is minimal, if not non-existent, Janu differs from Aman with an emphasis on connectedness and community with an approach they’ve coined as “social wellness”. This includes group-focused fitness classes, and public spaces “designed in a way that will encourage connectedness between guests.”
Janu's properties, which are designed by international design firm, Yabu Pushelberg, will also have larger room counts compared to Aman’s more limited, boutique-style offerings, and a lower—though still premium—price point.
“We saw a white space in the market, and we want to push the hotel industry into a new sphere,” says Chairman and CEO Vladislav Doronin. “What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”
Janu will debut with three properties set to open in 2022: one in Montenegro—which will be the first to introduce the brand's serviced residences concept—one in Al Ula in Saudi Arabia and one in Tokyo, Japan.
Watch this space!