The third floor of Fendi's opulent flagship store, Palazzo Fendi in Rome, is now Fendi Private Suites. Boasting seven stylish suites, it's a luxurious haven for fashionistas who want a truly unique Eternal City experience.

In Via dei Condotti, just minutes away from the iconic Trevi Fountain and The Spanish Steps, sits the magnificent Palazzo Fendi, the Italian brand’s flagship boutique in the heart of Rome.

Now, anyone who’s ever wished to spend the night at the glamorous Palazzo Fendi is in for a treat with the opening of Fendi Private Suites; the first ever Fendi hotel. It comprises seven elegant suites, furnished with pieces from the collections of Hans J. Wegner and Fendi Casa.   

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It’s been said that the palazzo once belonged to a noble family in Rome, so what better way to immerse yourself in Fendi’s iconic design heritage than with a stay at these stellar apartments in true aristocratic flair?    

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Of course, shopping is on the cards, and on the second floor of Palazzo Fendi, Fendi's most exclusive guests will have access to a private and beautifully curated space known as Palazzo Privè.

After a day of sight-seeing and shopping, guests can retire to the luxury and comforts of their suites, where they can enjoy spectacular views of the Eternal City by night.

If you're ever struck with a craving for Japanese cuisine while in Rome (it happens), you can treat your taste buds at the contemporary Japanese rooftop restaurant, Zuma—yes, the same Zuma as the one in Hong Kong that we all know and love—followed by a cocktail at Zuma Lounge. 

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