Helen Ma at Bulgari, Landmark Chater (Photo: Moses Ng/Hong Kong Tatler)

The second in our five-part series, Hong Kong A-listers discuss their favourite places to shop, eat and see in the Eternal City

Being a modern woman in today’s fast-paced world can be tough. But Helen Ma—philanthropist, fashion icon, style guru and mother to her daughter Shyme—makes juggling multiple roles look effortlessly elegant.

Co-founder of the online magazine Helen Loves Muse which covers fashion, beauty and lifestyle news, and co-founder of the production company The S3, entrepreneur Helen has seamlessly bridged her love for beauty and fashion between her personal and professional life—remaining flawless throughout.

Tatler Asia
Helen Ma at Bulgari, Landmark Chater (Photo: Moses Ng/Hong Kong Tatler)
Above Helen Ma at Bulgari, Landmark Chater (Photo: Moses Ng/Hong Kong Tatler)

The birthplace of many fashion and jewellery virtuosos, one only has to only breathe the word ‘style’ and Italy is at the forefront of the mind. Reminiscing about her last trip to Rome, Helen recalls how much she adores the city; “I was there for a long weekend and it was fabulous. The charm of the city is unmistakable, and the fashion scene is impeccable.” A believer that you don’t have to follow the crowd when it comes to your own style, Helen's sentiment is “always stay simple, never go too complicated.”

Tatler Asia
Helen Ma at Bulgari, Landmark Chater (Photo: Moses Ng/Hong Kong Tatler)
Above Helen Ma at Bulgari, Landmark Chater (Photo: Moses Ng/Hong Kong Tatler)

With a panache for all things chic, Helen is synonymous with the Hong Kong fashion scene, with her finger firmly on the pulse of what’s hot and what’s not. Talking about her own style, she wouldn’t describe herself as too edgy when it comes clothing and jewellery. “I would say I have the same philosophy for both: nice and clean, simple with style and quality which lasts for a decade.”

Explore Helen Ma's top five shopping destinations in Rome:

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