Dream Cruises to Support Singapore Brands Onboard, Including Creamier, The 1872 Clipper Tea Co and More
Singapore is well known for many of our homegrown brands that exude local flavour and bring pride and joy to our little island. Now, Dream Cruises is taking some of our favourite brands and showcasing them to the world with its first-ever Support Local initiative that aims to give our homegrown talent an international audience.
With its new initiative, Dream Cruises has partnered with four local and homegrown brands. These are Singapore’s homegrown tea brand The 1872 Clipper Tea Co, social enterprise The Animal Project, ice-cream and coffee lifestyle cafe Creamier, as well as lifestyle fashion brand Binary Style, to come up with a collection of items that will be available onboard World Dream from September 10.
As part of its collaboration, Dream Cruises worked closely with these brands to create limited-edition ice cream and tea flavours and specially designed items such as scarves, masks, and pouches for guests onboard its ship.
Photo: Dream Cruises
Photo: Dream Cruises
Photo: Dream Cruises
All of these items were specially designed to incorporate elements of the cruise and to bring to life sensorial and visual representations of the holiday experience.
For example, Binary Style, a fashion brand known for its conversational prints inspired by Singapore’s history and diverse cultural mix, took inspiration from the artwork it saw on World Dream as well as the ropes course and waterslide park.
Using these elements, it created two unique prints that you will find on scarves and masks in the collection.
“We loved the stunning hull artwork on World Dream that told the love story between an astronaut and a mermaid. We were also fascinated by the many offerings and entertainment onboard and wanted to use that to create distinctive designs for Dream Cruises that captured the lively experience onboard the ship in the form of wearable mementoes,” said Ms Santhi and Sari Tunas, the founders of Binary Style.
Dream Cruises also aims to celebrate the talents of the special needs community and as such, it has partnered with social enterprise The Animal Project (TAP) to design a unique pouch that features marine-inspired art drawn by artist Tay Jun-Yi using only a marker pen.
Dream Cruises will also feature other lifestyle products by TAP such as its milk mugs, travel tumblers and t-shirts. Part of the proceeds from the sale of the pouch and its other products will go straight towards supporting artists with disabilities at TAP.
Of course, no local collaboration is complete without food offerings and Dream Cruises certainly delivers with its unique partnership with The 1872 Clipper Tea Co and Creamier.
Guest onboard World Dream can look forward to two exclusive tea blends which are Cocoberry Breeze, a refreshing and fruity blend of strawberry and coconut, and Berry Mint Burst, a sweet and fruity concoction from The 1872 Clipper Tea Co.
You can enjoy its teas with a specially curated afternoon tea menu that has been created by World Dream’s chefs for the occasion. Enjoy pastries that have been infused with the two new tea blends as well as tarts, quiches and more in this unique tie-up.
If you still have room in your stomach after afternoon tea, indulge in some ice cream from popular local ice-cream brand Creamier, which has created an exclusive flavour for this partnership.
The flavour, Sea Salt Ocean Breeze, was specially created to bring to mind the gentle sea breeze and lightly salted air when out at sea. It is a sweet and salty marriage of fresh mint, vanilla, and sea salt.
Don’t worry if you want something familiar because Creamier will also offer its fan favourite flavours onboard such as Honey Yuzu Sorbet, Summer Strawberries, and Plain Ole Chocolate.
“Singapore is an important homeport for Dream Cruises, especially during this pandemic, and this initiative lets us not only give back to the local business community, but we are also able to enhance our offerings for our guests,” said Mr Michael Goh, president of Dream Cruises.
Going forward, the brand has plans to partner with Made with Passion, our national initiative that aims to showcase a curated collection of local lifestyle brands and to celebrate the passion behind them.
This means that more local brands will be added to Dream Cruise’s existing collection to feature unique merchandise and experiences that will be exclusively available on Dream Cruises.