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The Hong Kong-based Artyzen Hospitality Group is zooming in on discerning millennial and gen Z jetsetters who seek masterfully crafted, socially conscious, personalised and polished escapes
A decade ago, it was the rise of the millennials, and today, it’s the rise of the Gen Zs. With their forces combined, these two segments make up the “next generation jetsetter” who is dominating today’s global travel market…with an even larger—and more lucrative—reign expected over the next 10 years.
Think hyper-informed, socially conscious, design-focused, and culturally attuned new-age travellers, all of whom are lusting for escapades that are as authentic as they are personalised, with connectivity, creativity, flexibility and sustainability right at the top of their wish lists. This industry-wide evolution has changed the way hotels operate. As well as the way they design experiences, accommodations and ecosystems.
While more traditional hotels are adapting to this fast-changing landscape, there’s a new lifestyle hotel group that’s born for it: the Artyzen Hospitality Group. The Hong Kong-based hotel management company sprung onto the scene nine years ago, with grand plans to build contemporary properties that immerse guests in the culture and energy of their destinations through artful design, stylish service, elevated flavours and authentic experiences. For example, their first hotel, Artyzen Habitat Beijing Dongzhimen, which opened its doors in 2017, reflects the artistic energy and experiences of the nearby 798 Art Zone, Beijing’s renowned art and design district with must-visit galleries and museums.
We speak to Peter Wynne, senior vice president of Artyzen Hospitality Group, to find out more about what their vibrant properties have to offer, and what to expect from the hotels to be opened in China and Singapore over the next two years.
On the global allure of Artyzen’s Asia-rooted DNA
“We are a homegrown brand with lifestyle pillars that pay homage to the Chinese culture by reinterpreting and reimagining the Chinese axiom of what it is to live: 衣食住行乐”, says Peter Wynne, senior vice president of Artyzen Hospitality Group. 衣食住行乐 stands for “clothing”, “food”, “house”, “walk” and “music”, and serves as the brand’s guiding lights for everything they do. “Clothing” is a representation of style, and manifests in the art and design that’s both showcased around and weaved into the interiors of their properties; while “food” presents gastronomic ways to discover each locale’s unique culture through native flavours and culinary techniques. “House” reflects the habitats and the communities, both for locals and tourists, interpreted in fresh, modern perspectives. The concept of “walk” is how the hotel flexes its insider muscles, inviting guests to explore in and around the hotel like a local, with a specially curated guide to each destination's best-kept secret haunts and special access to the most sought-after ones. And finally, “music” represents the intuitive services and joyful guest experiences that make the stay unforgettable.