Thai superstar Yaya Sperbund is in the country to promote Thailand among Filipinos and her fans. The Crown Princess star is one of the Tourism Authority of Thailand (TAT)'s ambassadord tasked to promote its brand and Thailand's destinations. During the press conference held at Dusit Thani Manila, Yaya talked about what makes Thailand stand-out from other South East Asian destinations.
"There is always something new and special to experience in Thailand. I've always described it as a country that's full of life. From the busy streets of Bangkok—which I know a lot of Filipinos love because of the street food and shopping. Thailand also offers to its visitor a different experience when you explore its lush Northern regions or the exotic islands in its Southern parts," Yaya said.
Embracing diversity, Thailand strides as an ideal destination for its visitors beyond its natural beauty, culture, and cuisine. In fact, Thailand embraces and welcomes all visitors as it encourages them to experience its different "shades"—regardless of identity, age, colour, and who they love. With the "Open to the New Shades" tourism campaign, TAT has cultivated experiences that highlight its rich culture, distinct flavours, and unique local experiences, and luxurious recreational offerings. Indeed, there is something in Thailand for every traveller.
"In Thailand, we believe that diversity is amazing. It's one of the traits that make the world colourful and full of love—and this is something that we try to show our visitors. We want them to feel welcomed, loved, and given the freedom to experience the best of what our country has to offer," said Kajorndet Apichartrakul, TAT Director for Singapore and the Philippines.
The country's dedication to enabling all its visitors to enjoy memorable experiences while in Thailand led to the development of its "Go Thai, Be Free" promotion. This goes beyond events, parties, and nightlife to focus on interests that appeal to the LGBTQ community, making it a safe haven for members of the said community.
"This is what makes Thailand special and unique. As Thai people, we have embraced this because this has been embedded in our culture for thousands of years. The appreciation for diversity in Thailand goes across all aspects of life," said Yaya.
To give a taste of what Thailand has to offer, here are five things we love about this amazing country: