UA Cinema Brings Hong Kong's First IMAX® Laser To K11 Musea
K11 MUSEA, a multi-cultural space that offers a truly immersive consumption of art, culture and commerce, will soon be welcoming UA's new flagship cinema.
Aptly named "K11 Art House", the cinema will feature 12 theatres, an IMAX® Laser projection system and a six-star VIP theatre for your own personalised experience.
The IMAX® Laser experience—the first of its kind in Hong Kong—is set apart by its next-generation 4K laser projection system which produces sharper and more vibrant images and a more powerful surround-sound. The all-around immersive experience comes from switching from IMAX® film format to digital projection.
To celebrate the world of cinema, K11 Art House will debut 'The Festival de Cannes Film Week' this November. Guests will have the opportunity to view six films from the selection of Festival de Cannes 2019, as well as attend various Q&As, masterclasses and more activities with renowned filmmakers and industry experts.
K11 Art House is K11 Group founder Adrian Cheng's latest addition to the ever-changing Kowloon landscape and is set to open this coming August.