Despite just having launched in South Korea earlier last month, hundreds of K-pop releases were abruptly removed from Spotify and people are not happy
Songs by a variety of K-pop artists such as IU, Hyolyn (former Sistar member), Hyuna, Monsta X, GFriend, Mamamoo, CL (former 2NE1 member), Epik High and more were seemingly wiped off global streaming giant Spotify's catalogue recently after the company failed to reach an agreement for a new licensing deal with distributor Kakao M, leaving both fans and artistes devastated.
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For the uninitiated, Kakao M is an entertainment company that's currently one of the largest co-publisher companies in South Korea and distributor of thousands of K-pop music. Kakao M also owns and operates Melon, South Korea's most popular music streaming service which boasts 3.2 million customers.
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In a statement to Soompi, Spotify said: "We've been making efforts in all directions over the past year and a half to renew the global licensing agreement so that we could continue to make Kakao M artistes’ music available to fans all over the world, as well as our 345 million users in 170 different regions. In spite of this, we were unable to reach an agreement about renewing our global license."
“The fact that we have not yet reached agreement on a new global deal is unfortunate for their artistes, as well as for fans and listeners worldwide. It is our hope that this disruption will be temporary and we can resolve the situation soon. We remain committed to working with local rights holders including Kakao M, to help grow the Korean music market and overall streaming ecosystem together," Spotify added.