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An in-depth look at Rolex's time-honoured relationship with cinema
This year’s Academy Awards certainly gave us a lot to talk about. In addition to the entertainment buzz, however, there has also been plenty of news tying luxury brands to the silver screen, with Rolex prominently on our radar.
Since 2017, Rolex has been the exclusive watch of the Academy of Motion Picture Arts and Sciences, as well as the official sponsors of the Oscars. But the Swiss watchmaker’s relationship with cinema goes back longer than this. The brand’s timepieces have had their own cameos within notable movies, not to mention on the wrists of the industry’s movers and shakers themselves.
Such is the brand's dedication to supporting the cinema, that it has a special space in the Academy Museum of Motion Pictures in Los Angeles, which opened to the public last September. On the third floor of the museum, visitors can explore the Rolex Gallery, which showcases the elements of moviemaking and takes viewers through the work by artists and technicians from ideation to final production, as well as the diverse talents behind the magic of the silver screen.
