Here's the elevator pitch from an alien's space ship: "Why don't we conquer Planet Earth?" But the catch is, the one who was supposed to lead the mission was conquered the other way around. How? Despite all the technology that they have, we humans have a far better weapon—our values.
The National Commission for Culture and the Arts (NCCA) in partnership with Rocketsheep Studio, one of today's leading animation studios in the country, is offering a new children's program entitled Heneral Tuna that will be available on the FDCP Channel and on Kumu. Set to release on October 15, this series of animated shorts attempts to educate Filipinos, young and old, of their roles in our communities through upholding the importance of Filipino values.
Heneral Tuna explores NCCA's Filipino Values Program which has four goals: value of creative excellence advanced, diversity of culture valued, promotion of culture sensitive governance and development, and values for common good inculcated.
Through this program, the institution together with the National Economic and Development Authority (NEDA) conducted a two-year study that sought to determine the different values upheld across the country. The research sought to answer the questions "What is important for the Filipinos?" or "What Filipinos value at the present?". In conclusion, the research identified 20 common shared values. Seven of which were chosen as the central themes of the seven-episode long premiere season of Heneral Tuna.