K11 Musea, dubbed the "Silicon Valley of Culture", revolutionises design, art and retail in Hong Kong

It's a passion project and a labour of love that has spanned over a decade in the making, but K11 MUSEA is now open in Hong Kong. The first-of-its-kind project has been dubbed Hong Kong's "Silicon Valley of Culture" for its plethora of innovative concepts that cover everything from world-class art and design to technology and unique retail experiences.   

Conceived as "A Muse by the Sea", K11 MUSEA aims to provide a space for creatives and consumers to come together, be inspired and form a generation of change makers. It is the final piece of the 10-year regeneration of Victoria Dockside, which was conceptualised and brought to life by K11 Group Founder and Tatler 500 Lister, Adrian Cheng

“K11 MUSEA, The Silicon Valley of Culture, is the final and most important part of the 10-year regeneration of Victoria Dockside. The ambitious project to transform the Tsim Sha Tsui promenade into an arts and culture precinct has been imagined," says Cheng.

"My vision is to reinvigorate the district together with 100 Creative Powers hailing from different disciplines and cultures, to inject art, architecture, design, sustainability and all forms of cultures into the new consumer’s daily life. As a result, K11 MUSEA is now the destination that inspires global millennials, and facilitates a broader discussion on the interconnectedness of creativity, culture and innovation."

See also: K11 MUSEA Opens In Hong Kong: Here's What You Need To Know 


K11 MUSEA is shaped by 100 Creative Powers, a collective of visionaries who came together to transform the stunning 1.2 million square foot space into an international design marvel—from the formidable Opera Theatre to the Escalating Climbers to the exquisite Gold Ball that anchors the atrium, as well as the subtle homages to the site which once served as Holt's Wharf, an important godown in Tsim Sha Tsui that dates back to 1910. 

Forth Bagley from Kohn Pedersen Fox (KPF), James Corner Field Operations and Ronald Lu & Partners (RLP) architecture practices spearheaded the 10-storey project, and were joined by local talents including Hong Kong design firm LAAB.  


The opening of K11 MUSEA ushers in a new era in retail for Hong Kong. Celebrating style and craftsmanship, each floor presents a unique retail theme and concept to create a series of inspiring experiences for shoppers. It also marks an array of debuts to the city's already dynamic retail scene. 

These include the largest MoMA Design Store in Asia, the first Fortnum & Mason store and restaurant in Asia, Moda Operandi’s first showroom in Asia, Yohji Yamamoto’s first concept boutique in Hong Kong and an Off-White store featuring pieces exclusive to K11 MUSEA. The space will also be home to the first permanent location outside of Paris for L’ÉCOLE School of Jewelry Arts supported by Van Cleef & Arpels.


Perfectly reflecting K11 Group's philosophy of celebrating the greats while championing up-and-coming artists, the artwork on display at K11 MUSEA is a balanced selection of fine art and street art, playful installations and thought-provoking pieces. 

Permanent installations include Parrots of Five Colours by Zhang Enli, Big Big Company (Mini Golf) by Hong Kong artist Samson Young. This sit alongside temporary international works including Van Gogh’s Ear by Elmgreen & Dragset and Hot Dog Bus by Erwin Wurm.

Lovers of street art won't be left wanting, as K11 MUSEA houses original works by American artist Ron English as well as pieces by home-grown talents Graphic Airlines, Parent’s Parents, Simple Bao and Katol @Start From Zero, among others.

Find out more at k11musea.com

See also: UA Cinemas Brings Hong Kong's First IMAX Laser To K11 MUSEA

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