K11 Musea, dubbed the "Silicon Valley of Culture", revolutionises design, art and retail in Hong Kong
It's a passion project and a labour of love that has spanned over a decade in the making, but K11 MUSEA is now open in Hong Kong. The first-of-its-kind project has been dubbed Hong Kong's "Silicon Valley of Culture" for its plethora of innovative concepts that cover everything from world-class art and design to technology and unique retail experiences.
Conceived as "A Muse by the Sea", K11 MUSEA aims to provide a space for creatives and consumers to come together, be inspired and form a generation of change makers. It is the final piece of the 10-year regeneration of Victoria Dockside, which was conceptualised and brought to life by K11 Group Founder and Tatler 500 Lister, Adrian Cheng.
“K11 MUSEA, The Silicon Valley of Culture, is the final and most important part of the 10-year regeneration of Victoria Dockside. The ambitious project to transform the Tsim Sha Tsui promenade into an arts and culture precinct has been imagined," says Cheng.
"My vision is to reinvigorate the district together with 100 Creative Powers hailing from different disciplines and cultures, to inject art, architecture, design, sustainability and all forms of cultures into the new consumer’s daily life. As a result, K11 MUSEA is now the destination that inspires global millennials, and facilitates a broader discussion on the interconnectedness of creativity, culture and innovation."
See also: K11 MUSEA Opens In Hong Kong: Here's What You Need To Know
Design
K11 MUSEA is shaped by 100 Creative Powers, a collective of visionaries who came together to transform the stunning 1.2 million square foot space into an international design marvel—from the formidable Opera Theatre to the Escalating Climbers to the exquisite Gold Ball that anchors the atrium, as well as the subtle homages to the site which once served as Holt's Wharf, an important godown in Tsim Sha Tsui that dates back to 1910.
Forth Bagley from Kohn Pedersen Fox (KPF), James Corner Field Operations and Ronald Lu & Partners (RLP) architecture practices spearheaded the 10-storey project, and were joined by local talents including Hong Kong design firm LAAB.
