As the 2010s come to a close, we take a look back at an eventful decade—one that transformed Hong Kong’s retail thanks to shifts in consumer culture, and of course, the rise of social media.
With the introduction of social media in the past decade, and especially Instagram, the way we shop has changed drastically. No longer could clothing only look good, it had to be just a click away, and manufactured in an ethical and sustainable way, too. With a new year and decade fast approaching, we take stock of the homegrown brands that shaped the retail industry in Hong Kong.
1. Live Zero (2018)
Hong Kong eco-warrior Tamsin Thornburrow opened the city’s first zero-waste store Live Zero in 2018, offering bulk goods from spices and grains to shampoo and toothpaste tablets free from harmful packaging.
With stores in Sai Ying Pun and Sai Kung, Live Zero has changed Hong Kong shoppers’ consumption habits by making a plastic-free lifestyle both accessible and desirable.
See also: 9 Zero Waste Instagram Accounts To Follow In Hong Kong