The art of window display is fast becoming a new art form. Glamorous displays dot the streets of New York, London and Milan, designed by artists to entertain and sell their merchandise. In the Philippines, an ingenious pair have mastered this art form and created some of the most memorable window displays seen in this part of the globe.
Ricky Toledo and Chito Vijandre, the artists behind the luxury lifestyle store AC+632, share a passion for the visual and performing arts. This mutual love allows the pair to succeed as life and work partners. “It never seems like work when you are enjoying one another’s company and the things you do together,” Toledo says.
Without a doubt, the couple complements each other’s style. “I am always astonished by how Chito’s mind works, how he always has another way of seeing things. Just when I thought a concept or window is done, he adds an unexpected twist.”
“First of all”, Vijandre responds, “I am a colourist. I believe in the persuasive power of colours and how they can influence your mood.” This is best seen in his favourite work Conjuring Dreams of Africa, which splendidly captured the “colour scheme and the romance of Isak Dinesen”. In his younger years, Vijandre once dreamt of becoming a painter.
Toledo’s favourite work so far is Once Upon A Dream. “The fantasy appealed to all ages [and] how the fairy tale king, Ludwig, could have such a wild imagination and create those outrageous castles,” he explains.
It seems Toledo will always have a heart for imaginative scenes. “As a child, I was always recreating scenes from plays like Romeo & Juliet and Ibong Adarna in the bedroom, improvising sets, props and costumes, assigning roles to playmates or even just acting out all the roles myself when I was alone,” he shares.