Early this year, Korean news outlet Dispatch announced that Crash Landing On You leads, Hyun Bin and Son Ye Jin, were officially a couple. Having starred together in the hit movie The Negotiation in 2018, their on-screen chemistry was always undeniable.
Come 2019, the world fell in love with their characters on the Netflix series Crash Landing On You. Playing star-crossed lovers North Korean Captain Ri Jeong Hyeok and South Korean CEO & heiress Yoon Se Ri, Hyun Bin and Son Ye Jin's acting chops had audiences worldwide pining for more after each episode. Their star power and the show's intriguing premise brought both actors' popularity to new heights.
Telecommunications company, SMART, launched a new campaign entitled 'Inevitable' bringing together the co-stars for their first project after the Dispatch announcement. In a private virtual roundtable, Hyun Bin shared that shooting the campaign was quite challenging. “I remember it snowed a lot on the day of the shoot. Still, [it] was fun despite the cold weather," the actor related. In fact, Son Ye Jin had difficulty arriving at the shoot location due to the snowfall. Nonetheless, the pair worked hard to produce a captivating video.