Rolex hopes to preserve cinema's history and inspire tomorrow's filmmakers through its partnerships with key organisations and legendary names in movie-making
Rolex’s long-standing commitment to the world of cinema is unwavering. The Genevan watchmaker is the exclusive watch of the Academy of Motion Picture Arts and Sciences as well as sponsor of the Oscars and the annual Governors Awards, which recognises life achievement in film. During the Academy Awards in early February, Rolex continued (for the fifth year in a row) with its tradition of hosting the green room, an exclusive area where presenters and special guests interacted before going onstage.
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Reflecting a polar landscape, the design of the space was inspired by the brand’s Perpetual Planet initiative, which promotes exploration and conservation programmes to protect and preserve the earth. By sustaining its support, Rolex is ensuring that filmmaking heritage is passed on to the next generation and inspiring filmmakers to create high-quality work for global audiences.
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