Cover Photo: Fame+

Find designs made by Filipino artists and unravel its stories through the new Fame+ website!

For the first time, people have come together online for Citem's annual event Manila FAME. With the help of IPG Mediabrands, Citem is now able to bring Manila FAME online through the new website they recently launched in October 2020 — fameplus.com.

This shift, however, does not take away the event's vibrance. The show continued on, unruffled, even by technical complications. After all, Manila FAME is used to "[turning] a problem into an inspiration," as Cong Christopher de Venecia puts it, during his speech at the beginning of the event.

Read more: 70th Manila FAME Honours Filipino Heritage Through Modern Creations

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Above Photo: Fame+

The Fame+ website serves as a great avenue for the current situation that limits its exhibitors, buyers, and design enthusiasts. Although their main goal was to bring the Manila FAME event online, Citem and IPG Mediabrands added much more

"[Fame+] is not an e-commerce site. It's a promotions platform," Citem's Executive Director Pauline Suaco-Juan shared. 

During the launch, Head of Creative and Technology Jay S Arellano from IPG Mediabrands proudly gave us a tour of the new Fame+ website. Some of the most striking new features of the website are those you won't usually find in the Manila FAME live events which ultimately makes Fame+ a special platform.

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Above Citem's Executive Director Paulina Suaco-Juan | Photo: Fame+

Instead of simply posting the designs, the website enables local exhibitors to share a particular product's story, a feature made to help buyers and enthusiasts to delve deeper into the designer's minds. 

When you scroll down and see Touchpoint on the Fame+ website, you will find interesting stories in multitudes — from the materials that were used to the stories behind the craftsmanship. "Consumers and retailers are looking for that special [piece] and the stories that they bring [into their homes]" Pauline added.

 

Tatler Asia
Above Photo: Fame+

The website also allows exhibitors and buyers to conveniently schedule meet-ups through the Business Matching tab. Buyers will simply select through options and provide certain details to let the Fame+ buyer team arrange a meeting.

Read more: Manila FAME Showcases Young Talent in Red Box

Virtual exhibitions can also be accessed through the Design Commune tab. You can explore the page as if you're inside the website — you can get a closer look at the products in any angle, zoom in, or zoom out. Navigate through two rooms curated by artists Rita Nazareno, Gabby Lichauco, and Tony Gonzales and find impressive displays of 3D-rendered products. 

 

 

Tatler Asia
Tatler Asia

The new Fame+ website displays various unique products crafted by talented Filipinos that holds interesting stories you wouldn't want to miss.


To begin exploring the beauty of Filipino craftsmanship, visit fameplus.com

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