When she's not on stage wearing her zany outfits, pop icon Lady Gaga is busy collaborating with brands that mirror her creative passion.
Chromatica was undeniably one of the best dance albums released in 2020. While everyone was stuck in quarantine, Lady Gaga’s Rain on Me was topping charts and winning recognition.
The world embraced the album so much that its promotional materials started coming out on Oreo packs in January. Today, Gaga surfaced on the Internet holding a sparkling rosé in a deep purple-tinted bottle—the pop star’s collaboration with vintage champagne brand Dom Pérignon.
Also read: Lady Gaga Is #BornToDare
On Instagram, Gaga revealed that her partnership with the brand mirrors her love for originality and timelessness. "Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” the artist said. “I am thrilled that we will be able to celebrate this together."
A short film that features Gaga posing in elaborate outfits styled by Haus of Gaga was also posted on Instagram. In the background, fans can hear the song Free Woman, which captures the star’s journey to empowerment.