Neon-clad ballerinas bring pops of colour into the heart of Hong Kong
Hong Kong is known for its abundance of neon signs, and what better way to showcase the Hong Kong Ballet than with beautiful neon-clad ballerinas dancing all over the city?
From the Star Ferry to the basketball court and ports, Hong Kong Ballet's new film and campaign 'Ballet in the City' celebrates four decades of ballet in a fun and colourful way.
“I am thrilled to launch our 40th anniversary season with an electrifying brand video and a series of unforgettable photos that showcase our Company’s dynamic dance artists," said Mira Yeh, chairman of board of governors of Hong Kong Ballet.
Highlights from the 2019/20 season of the Hong Kong Ballet include artistic director Septime Webre's Asian premiere of Peter Pan, a new adaptation of Romeo + Juliet and the debut of George Balanchine's Jewels.
See also: Hong Kong's Most Fabulous Wardrobes: Mira Yeh
"Last season, we had record-breaking subscription sales and half of our productions sold out! Incredibly, this season is even stronger, and the shows will continue to astonish our audiences. I am especially excited about the family-friendly Peter Pan, Hong Kong Cool, which fuses ballet and fashion, and the glamorous Jewels by the legendary George Balanchine," added Mira.