Frieze, the media and events company that operates art fairs in London, Los Angeles and New York, is launching its first Asian fair in September 2022.
The first edition of Frieze Seoul will take place in COEX, a convention centre in the buzzing Gangnam district, from September 2-5, 2022.
Frieze Seoul will feature approximately 100 galleries in its first year with a primary focus on contemporary art, supplemented by a Frieze Masters section dedicated to art from antiquity through to the 20th century.
Frieze Seoul is being launched in partnership with the Galleries Association of Korea, the trade organisation that runs the Korea International Art Fair—better known as KIAF—which is currently the country's leading contemporary art event. The first edition of Frieze Seoul will run alongside KIAF.