Marcel Heijnen, Artistry and Chemistry
Marcel Heijnen knows no boundaries when it comes to creativity. The Dutch native, who cofounded art-gallery-cum-cafe Artistry and design collective Chemistry, is a polymath, carrying the titles of artist, musician and designer.
Marcel’s worked as a freelance graphic designer here in 1998 after leaving a comfortable job with Philips Electronics in Hong Kong. With a fellow designer, he founded Chemistry in 2000 to perform agency-level projects.
In 2012, the concept of Artistry struck him while he was on sabbatical to focus on personal projects in visual arts and music. Initially intended as a venue for artists to hold solo exhibitions and break into the local art scene, Artistry’s success as a live gig venue was something Marcel did not expect.
“Being a musician, I thought I’d install a nice sound system so that we could have singer-songwriters perform once in a while, but that part has completely taken off. It’s as though we filled a void.”
Art exhibitions and live performances now colour the days and nights of Artistry, with attention from a close to full-house audience on most occasions.
The artist in Marcel has also led him to participate in the Affordable Art Fair last November, where he exhibited a series called Residue, as one of the artists at the Artistry booth.