This year, deTour is launching an online initiative alongside a physical exhibition at PMQ from November 27 to December 6. The annual design festival is organised by PMQ and sponsored by Create Hong Kong.
deTour has been working with web design studio WEEWUNGWUNG who teamed up with exhibition designer Architecture Commons to co-design an imaginary virtual experience for both local and international audiences. Amidst the pandemic, interaction with friends, family and the community is more important than ever. With this in mind, the theme this year is Matter of Life, which will focus on the collection of "spirit" during a year of uncertainty. The festival aims to provide a platform to visitors all over the world to connect, interact and communicate within the same space.
"Through the festival theme Matter of Life we want to re-evaluate the question ‘What is design?’. To many, design can be seen as singular or superior, but they don’t necessarily see that design is everywhere in our daily lives and how it can be a solution to our everyday needs as well. Everything is made by design. By clarifying what design is, we hope that we can bring to the fore all the possibilities of what it can be, and what it means to different people. This is even more important in a year as turbulent as this one, where we ask ourselves when life’s basic routines are affected, what can designers do?," said Adonian and Chris of Trilingua Design, curators of deTour 2020.
The virtual festival will be accessible through deTour's website. Visitors can create their own animated avatar to explore and interact with exhibits, virtually walk around the exhibition and talk with other visitors all overseas via an instant chat box. Through these innovative function, visitors can immerse themselves in an alternate reality for a sense of escapism from the current state of the world.
Works showcased at the festival are divided into several categories: Special Collaboration where deTour commissioned international design unit, Whatever Inc. to collaborate on a large-scale installation, Feature Exhibition will highlight four leading local and design units whose work focuses on solution design and finally Selected Entries, where 10 selected works from both local and international designers will be showcased on a variety of themes.
Through the coming together of local and international communities through our physical and online events, deTour 2020 aims to celebrate the vibrant design scene in Hong Kong and beyond. We hope that this festival will provide the visitors—from the public to art & design enthusiasts—with an exciting event in what has been a challenging year— Shin Wong, curator-at-large of deTour 2020