At her recent show, the contemporary Filipino painter Annie Cabigting pioneered an innovative museum watching experience for the viewer, elevating the art of appreciation to a whole new level
Amidst numerous curated art fairs, exhibitions, and events, it is refreshing to note that Manila has become a destination for its booming contemporary art scene. Filipino painters are now breaking records in both local and international auctions. and these artists are beginning to think beyond their art, and into their viewers’ experience.
Annie Cabigting defies the norm and rides the tide. She is purposeful, yet spontaneous. She details intricately, but sees the big picture. The life Annie has carved for herself today is nothing she imagined. She shook the art scene with her recent show at Finale Art File—Museum Watching—where the stage was as important as the art. The viewer was drawn into a space that mimicked a museum in Italy. While Finale was one wide-open space, walls were built within the gallery to contain and create the mood. The entrance was through a curtain wall that led into a dark, cavernous space with a few tufted benches and an ornate marbled table that evoked 18th-century Italian flair sparingly laid out on a museum floor. The room was painted black, almost in deference to the art pieces. The main source of lighting came from the spotlights that washed the walls. And on these black walls hung Annie’s masterpieces bearing her signature style of ordinary people, with their personal stories minted on their gestures and clothing, staring at extraordinary art, oftentimes static and unforgiving.
As a collector and an avid museum visitor, Annie has pioneered an innovative way of staging a show, crediting the designer Miguel Rosales and curator Nilo Ilarde for helping her create the perfect backdrop in which to experience her art. This is a first in the local art scene. Being one of the country’s most established contemporary artists, Annie presented her work in an unprecedented manner. Indeed, she rides the tide of her success, but knows her moral obligation to inspire young artists to be exacting yet daring in their work.
Flashback to 1994, Annie graduated from the University of the Philippines with a major in painting. Though she did not grow up drawing nor painting, she passed the fine arts entrance exam, and saw this as an inexpensive education at a time when money was tight. After graduation, there was no career, only a clear purpose to continue painting. She led the quintessential artists’ life—teaching art, doing odd jobs to sustain herself as an artist, and living day-to-day. Her art brought her to creating digital graphics, as she rose to become a creative director of a content company that provided graphics to the leading telcos. This further led her to eventually set up a small (three-person) advertising agency catering to multinationals.