Shop, explore, and dine and wine your way through Gucci's stylish new destination in Florence.

1. House of history

The next time you’re in Florence, make a stop at the newly opened Gucci Garden located at the original site of the Gucci Museo (opened in 2011) in the historic palazzo between Piazza di San Firenze and the famous Piazza della Signoria, home of the Uffizi Gallery. Marvel over its beautifully restored details, next to artful contemporary accents such as a giant neon eye artwork on the elegant facade of Gucci Garden.

To mark the Italian fashion house's celebration of the city's built heritage, half of the ticket price (€8) for Gucci Garden Galleria will also be donated to support restoration projects in the city of Florence. 

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2. Explore Gucci's artful heritage

Creative director Alessandro Michele has dedicated the entire space to showcase the eclectic creativity of the House’s Florentine origins starting from 1921, and celebrate the work of all the other designers since then, including the memorabilia and contemporary art commissioned by Gucci over the years. 

The Gucci Galleria, for example, showcases clothes, accessories, video installations, artwork and artefacts over two levels. Artists such as Jayde Fish, Trevor Andrew (AKA GucciGhost) and Coco Capitán have been invited to decorate the walls, their artworks sitting alongside Gucci’s fabric patterned wallpaper and a 19th-century equestrian oil portrait—Fantino con bambina—by Domenico Induno. 

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3. Browse a treasure trove of stylish finds

The retail space, organised across two large rooms on the ground floor, is carefully designed to respect and celebrate the original architecture of the palazzo. What's more, products available in store feature a distinctive Gucci Garden label, as well as a packaging that's exclusive to the store, alongside an inspiring selection of magazines, design reads, antique tomes as well as new Gucci Decor home and lifestyle collection.

Items only available at Gucci Garden include shoes and bags in unique colourways, as well as one-of-a-kind designs that feature the Gucci Garden Gothic lettering, and new Gucci motifs such as the eye and the bat on leather goods and precious pieces.

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4. Seek decor inspiration

After perusing Gucci's home and lifestyle collection in store, take a closer look at the beautiful interior architecture and furnishings within the boutique. The building's original stone pillars are paired with newly hand-painted wooden flooring, which bear striking recurring motifs of ribbons and vines.

The boutique is also furnished with vintage pieces, including antique-shop finds repainted, reupholstered and embellished in a vibrant array of colurful accents; these include its period mirrors, as well as the sideboards, glass display cases and tables.

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5. Dine in style

Complete the experience with a meal at one of the chic-est new destinations in town. Gucci Garden also features a restaurant by celebrated Italian chef Massimo Bottura, who helms the Michelin-starred Osteria Francescana in Modena, Italy.

Dubbed Gucci Osteria, the all-day dining restaurant will serve a menu inspired by Bottura’s travels, and include classic Italian dishes alongside contemporary takes on iconic dishes.

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