When it comes to photography studios, there are plenty who do it all—from destination pre-wedding photography to event photography. But one local photography studio stands out from the crowd, not because it promises to take you to the best destinations, rather, it strips away the razzle-dazzle of photoshoots, leaving what matters most—the emotions, stories, and relationships of the subjects.
Nestled in a heritage shophouse in River Valley, White Room Studio specialises only in portraiture, capturing the stories of their clients in simple but powerful images. With many awards under its belt—including Singapore Tatler’s Best of Singapore—the studio boasts a clientele of well-heeled individuals and expatriates for personal, corporate and family portraits.
As the photography studio celebrates its 10th year anniversary since its founding by brother-and-sister duo Dan Yeo and Elaine Lim, we speak to Elaine Lim on her passion for photography and how White Room Studio continues to attract a steady stream of clientele despite its niche focus in portraiture.
Why did you and Dan decide to set up White Room Studio back in 2009? Were you guys already photography enthusiasts then?
Elaine Lim (EL) I was majoring in Computer Science at the University of New South Wales when I discovered a love for photography in 2000. I had bought a film SLR camera for a backpacking trip to Japan, and I was obsessed with photography ever since! I enrolled into RMIT’s photography course and subsequently started working in portrait studios and art galleries in Sydney, and when I returned to Singapore in 2009, me and Dan—who had already founded his own studio—naturally decided to start the White Room Studio together.